Online shopping is a new concept that took off since the last few years. When sites such as Bare Necessities, Her Room and Fig leaves began online sale of lingerie, many predicted that they were doomed to failure.
Their reasoning was that no one would buy anything as intimate, expensive and personal as lingerie without seeing it firsthand. But these experts have been sadly proven wrong. However, many women do prefer buying lingerie from shopping malls and designer stores.
Their reasoning was that no one would buy anything as intimate, expensive and personal as lingerie without seeing it firsthand. But these experts have been sadly proven wrong. However, many women do prefer buying lingerie from shopping malls and designer stores.
There are benefits and drawbacks to purchasing lingerie by both methods: Offline and online. Here are a few points that will help you decide:
Buy from brick and mortar stores if:
• You have not been fitted for a bra recently and your size has changed due to various factors like pregnancy, child birth, loss or gain of weight.
• You are subject to special needs like mastectomy, which require numerous fittings before purchase.
• You enjoy the experience of buying more than the product itself. Examples are shopping for bridal showers, weddings, etc.
• You only require a few cheap basics (black or white bras).
• You require something immediately.
On the other hand, you should buy online if:
• You are aware of your exact size and how it changes with various brands.
• You value both variety and convenience. Online stores have more variety and online shopping is more convenient than offline shopping.
• You are willing to wait for a few days to take delivery of your product.
• You are keen to buy from small labels, as well as niche markets like retro, eco-friendly, handmade, etc.
• You love to bargain by comparing prices of different brands, offers and styles.
If you have decided to shop online, here are a few pointers:
• Good fit: With lingerie, the most crucial aspect is a good fit. Several lingerie special websites provide bra fitting advice, guides to size charts and clues for men buying lingerie for wives or girlfriends. Use these for your advantage. So, before starting the shopping, measure yourself well, and then, compare with size guides on websites.
• If you know your size already, finding the right bra online is a breeze. Compare bra shopping online with spending a day wandering through shopping malls searching for brands, styles and sizes that seem elusive and leave you frustrated. With online shopping, all you have to do is to key in brand name, size and color and within seconds, you will have a list of e-stores selling these on your screen.
• If you are just browsing, online shopping is a great way to keep track of trends and latest collections in the market. Online shopping is an easy way to shop for the flavour of the season be it Valentine’s Day or Christmas.
• You can shop anywhere or any time. The net stores are open 24X7 and you can shop at your convenience. This will save you time for setting aside from your busy schedule for lingerie shopping.
• It saves men the daunting task of shopping for lingerie for wives or girlfriends from a lingerie boutique. Shopping online is easy and relaxing.
These are some of the advantages of shopping bra online.
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